Smart phone transaction hit a record high in the US on Black Friday as shoppers thronged retail stores as well as went online to celebrate.
According to Adobe Digital Insights mobile transactions were “hitting record highs”.
Black Friday follows Thanksgiving Day that is observed on the fourth Thursday of November, heralding the Christmas shopping season.
According to Adobe Insights, 61.1 per cent of shoppers’ visits to retailers’ websites were for mobile devices, including smartphones and tablets.
Gartner expects sales of smartphones to total 1.57 billion units in 2017, up 4.9 per cent from 2016.
According to Adobe Digital Insights mobile transactions were “hitting record highs”.
Black Friday follows Thanksgiving Day that is observed on the fourth Thursday of November, heralding the Christmas shopping season.
According to Adobe Insights, 61.1 per cent of shoppers’ visits to retailers’ websites were for mobile devices, including smartphones and tablets.
For several years now, Black Friday has become a driver of sales in Europe, both in online and offline commerce.
Gartner expects sales of smartphones to total 1.57 billion units in 2017, up 4.9 per cent from 2016.