You’ve heard it before: “Content is King.” If you want to succeed in content marketing, you need to create compelling content to keep readers reading. One way of doing this is by creating a headline with personality and an interesting image. Another way is by writing informative content about topics your audience will be interested in. Keep these tips in mind when planning for the next piece of content you create!
1. Keep it short
Even though you might be passionate about a certain topic, make sure your content is concise. Nobody wants to read a long-winded article that will wind up being boring and difficult to follow. If the reader sees that your content hasn’t got much substance or their attention span is waning, they will click away. So keep it as short and snappy as possible to get the reader hooked from the first read.
Three ways to keep content concise:
a) Leave out unnecessary material that is not ideal for the subject
b) Hit a topic from multiple angles while keeping each one relevant and interesting (not too much repetition!)
c) Don’t put up too many images, so it doesn’t get crowded and hard to navigate
2. Make an interesting image the main feature
Let’s face it: your readers will not read through your entire post if you don’t have a strong image that will attract their attention in the first place. It should represent your topic, be visible when shared on social media and be aesthetically pleasing so that it will catch the eye of friends scrolling down their newsfeed.
Three ways to make an interesting image:
a) Use striking colours and a unique background (you can find great free images online)
b) Use images that will attract your target audience (what do they like to see?)
c) Keep it consistent! Try and always use the same picture for all of your social media posts or communication.
3. Make it interesting with personality.
Would you please write naturally but with a bit of a personality behind it? This will help your content stand out from the crowd and keep people reading to the end.
Three ways to make an interesting personality:
a) Speak with a friendly tone (Your readers want to feel like you are talking directly to them!)
b) Be informative while remaining conversational
c) Use jokes and sarcasm (make sure the tone is consistent with your brand)
4. Use an interesting article format
Don’t just copy-paste a blog post from one platform to another or write everything in one chunk of text with no divisions. When creating engaging content, you need to keep it all on the topic while still easy to follow and visually appealing. You could do it in a bulleted list, under a video, or have quotes that relate to the topic you are writing about.
Three ways to format your content:
a) Using text boxes (this can be good if you want to include an infographic)
b) Using an interesting infographic (that has personality and is visually appealing)
c) Using a video to explain your topic with little text
5. Make it personal!
Lastly, make sure that your content doesn’t sound like you copied it right off the newspaper. Instead, make sure there are some unique elements in there (maybe an anecdote or a witty joke?) that will keep your audience entertained and wanting more.
Three ways to make it personal:
a) Use an engaging narrative voice (your readers don’t just want facts, they want a story and characters!)
b) Be informative while remaining conversational – tell them you are there for them and share yourself with them!
c) Use a personal quote by one of your influencers or customers
To keep people reading and engaged with your content, you need to make sure that it is short (but not too short), has a personality behind it in the writing style, uses an interesting format for readers, and makes them feel like they are being spoken directly to. To create compelling content, try these tips! And if all of this sounds intimidating or overwhelming- don’t worry- we’re here for you! Let us know how to help you leverage our expertise when creating engaging blog posts on any topic.
Article summary information: Write a brief about how to keep your readers reading from start to finish. This article will give you five tips on creating content that is compelling enough to keep them reading all the way through. Of course, for your content to be successful, it needs to have an attention-grabbing headline, good design, interesting visuals, and loads of personality!