How to create SEO-friendly internal link structures

Internal linking is one of the best ways to boost your site’s relevancy in the eyes of Google, and it’s also super easy! We’ll break down what you need to know and share some example strategies.


It’s a common misconception that linking to your website from within another web page’s content is bad for SEO. The truth is, internal linking can enhance your site’s relevancy and improve its search engine rankings. Google has stated that “the anchor text of links pointing to a page on your site should accurately describe the page being linked to. When possible, use text that readers are likely to search for.”


Internal linking can help your site’s visitors understand which pages on your site are related, and it will also help search engine crawlers better understand your website’s topic and relevant keywords. Links from other sources should not be within a web page’s content because Google can see this as self-promotion.


Internal linking is an important part of giving crawlers the information they need to determine what your site is about. You should be providing both context and relevancy with these links, using anchor text that makes sense for each page you link to. This will help your site become more than just another source of information but a valuable place for people to go.


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It’s super easy to create internal links using our plugin! Here are five ways to use WordPress tags to quickly and easily build an SEO-friendly internal link structure.


1) Link to related posts. If you’ve already created some content around similar topics, link to it. For example, if you’ve written about three different types of pool filters, link to each one after you’ve discussed them in the text. This will provide context and relevancy for search engine crawlers while helping your readers find more like-minded content that may be worth their time.


2) Link to parent pages. If you’re writing about a broad topic that has subtopics, link to the parent page. For example, if you’re creating an article about web design techniques, link to your introduction or conclusion on every subtopic discussed. This will help Google better understand what your site is about and how it is structured.


3) Link to old posts. If you haven’t updated a particular page or post in some time and it still contains highly relevant and useful information, link to it! Even if the content is several years old, your readers will appreciate having access to timeless advice. You can also use our Automated Post Update feature to automatically update older posts that contain relevant new content with just one click!


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4) Link to other sections on the same page. If you have a big post that’s split up into sections or chapters, link back and forth between them so readers can navigate throughout your article with ease. This will help Google understand how all of your content is related.


5) Link to pages on your website. If you create a contact page, link to it from all other pages on your site. This will help Google determine whether or not other pages on your site are about the same topic as this one and how they’re related.


Using WordPress tags and categories effectively organizes posts and give crawlers context about your content. You can also include keywords and relevant phrases in the link title to enhance your site’s relevancy further and help search engine crawlers better understand what these pages are all about.



Now that we know how to create effective internal linking structures let’s look at some example strategies to see them in action.


Example strategy #1: Linking to related posts In this example, we’ll use a sample product page with three related blog posts. Here’s how you can link to them from the product description:


“You might also like these related blog posts: <ul><li>”How to choose great pool care products”</li><li>”Which pool care products are best for my pool?” </li><li>What is the difference between cartridge filters and sand filters?”</li></ul>


We’ll use links with anchor text that matches the related posts to help search engines understand what these pages are all about.


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Example strategy #2: Linking to parent pages In this example, we will show you how to link from a post to another page or section on your site using synonyms and keywords. In our sample, we have an article about hiring a pool cleaning service, and at the end of the article, we provide a link to our guide on choosing a pool cleaning service.


How to choose a pool cleaning service: <a href=”guide-to-choosing-pool-cleaning-service”>Click here</a> for an in-depth guide on how you can choose the right pool service for your pool.


The link title is “guide to choosing a pool cleaning service,” which includes keywords and synonyms about the topic we’re linking to.



Example strategy #3: Linking to old posts In this example, we’ll show you how you can link from a post to another page or section on your site using what we call “evergreen links.” In our sample, we will link to an old post from a recent blog update. Here’s how you can do it:


How to grow and care for hawaiian ginger: <a href=”growing-hawaiian-ginger”>Click here</a> for tips on how to grow and care for this beautiful flower.


Evergreen links are a great way to boost relevancy because the content that they link to is evergreen and remains highly relevant over time, even if it isn’t the newest post on your site.


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Okay, so now you know how internal linking can help increase your site’s relevancy in the eyes of Google. There are many different ways to create effective interlinking structures on your site, but remember that quality always beats quantity! Only link to content if it’s helpful to users and relevant to the page you’re linking from. After all, your users will thank you for giving them access to useful information-and so will Google!





To sum up, internal linking is an effective way to boost your site’s relevancy in the eyes of Google. Use links with anchor text that match the topic you’re linking to and include synonyms or relevant keywords in the link title to make sure search engine crawlers understand what these pages are all about.


Thanks for reading! Feel free to leave a comment below if you have any questions or thoughts on the matter.​



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