The internet has become a marketplace for creativity. Artists, craftsmen, and entrepreneurs of all kinds can use the web to make their work available to the world. Creating an online presence is not just about having a website – it’s also about being active on social media sites, such as Facebook or Pinterest.
Here are twenty simple ideas for using Pinterest in your business:
1. Create a profile with your logo, name, and contact information
Remember that people should be able to find you. This includes other vendors and customers. Include your company name, logo, phone number, website or e-mail so people can connect with you.
2. Share images from your product line
Pinterest is the ideal social media platform for sharing product images. Keep an image of each item in your inventory so customers can browse even when you’re not online, and also share photos of projects customers have made with your products.
3. Use boards to organize content by topic or theme.
Make useful boards like “Favorite Product Picks” or “Most Popular Projects.” Even if you don’t use Pinterest for your business, pinning photos and links can be a great way to build up your brand.
4. Use group boards
One of the best things about Pinterest is that it allows users who share interests (like baking or using certain products) to connect. Find groups of people who would enjoy your pins and ask if they’d be willing to have you pin their content or vice versa.
5. Use hashtags in captions, not just in descriptions.
Hashtags are a great way to connect your pins to the larger Pinterest community, and this makes it easier for users to find your pins when they are searching for something you have in common, like a genre of music or movement.
6. Put your logo on every pin.
You can make this universal by putting links to all social media profiles and even contact information directly onto the photo itself by using the “Pin It” buttons. This makes it easy for users to share your content, even if they don’t have a Pinterest account themselves.
7. Use your analytics
Pinterest has great analytics that let you see which posts are getting the most repins and clicks, so use this information to create your pins. You can also learn what your target audience is responding to so you know which photos are the most successful for your business.
8. Make boards organize content by brand.
If certain products or colours make up your line, consider making a board for each one. You might create a board like “Orange Things,” “Black and White Items,” or “Green Resources.”
9. Use Pinterest to build a following when you’re not online.
You can also use pins from other brands you admire when you don’t have your products to add. Just add a link in the description, so people know where to find you. This strategy works because Pinterest is all about sharing, so your follower count could go up even if you’re not promoting yourself directly.
10. Connect with customers through conversations
People love to ask questions and have discussions on social media platforms like Pinterest. Don’t just pin items and move on, but take the time to connect with users by replying to their comments or liking their pins.
11. Pin your blog content
Your website is always available, so use it as a source for Pinterest posts. Just take the headline and first line of each post you write and create a caption for an image. Then use the “Pin it” button to put the post on your profile.
12. Combine ideas and content from different sources
If you use an awesome technique for a certain project, find other projects that used something similar and make a board with those pins as well. Potentially, someone might like one of those projects and end up on your profile, which means they’ll be able to see all of the content you have available.
13. Use Pinterest to curate your website.
Even if you don’t add new content, take some time every few weeks to look at what other people are doing in your industry and make a board similar to theirs. If you have a certain style, it’s easy to take the photos and add your captions to create a unique board cohesive with your brand.
14. Make boards for future products or collections.
Create boards that could inspire ideas when you start working on new things in the future. You never know what might inspire you to create the next hot item, and this is a great way to save those ideas until they’re ready for use.
15. Play with colour
Pinterest users love seeing colourful content, so make sure you post things that follow this rule. Use bright colours in your caption and in the text that accompanies a photo. You can also add a colourful board to your profile and create pins that fit within this theme.
16. Schedule some time every day for pinning
Pinning is a great way to have an active profile, but you shouldn’t limit yourself to just one or two posts per day. Take some time to check out what others are sharing, and choose content that represents your brand. This will keep things fresh for you, as well as your audience.
17. Use keywords in board titles
People use Pinterest Search to find content related to certain words or phrases, so make sure you use this information to your advantage. Include your relevant keywords in board names, and make sure the titles describe what’s inside. For example, “Halloween Costumes (Pins about Halloween costumes for kids)” is a better title than just “Halloween Costumes.”
18. Pin from multiple boards
You can create as many boards as you want, so put them to good use! Just be sure that each board is made up of related content that can stand on its own. This will keep things consistent and organized, which is always important when creating any content.
19. Pin high-quality photos
Pinterest posts should make you say “wow” or give you a bit of inspiration. This means that you should choose high-quality images and use boards to organize them in a way that makes sense for your brand.
20. Pin multiple images
Make sure your pins contain more than just one image. If you’re taking the time to pin something, take the extra step to upload multiple photos in the process. This will make each pin richer and more useful to other users, which can help you gain fans and followers.
Pinterest is a great resource for sharing and gathering inspiration, but it can also be used as another way to promote your own business. By following the steps above, you’ll have no problem getting started on Pinterest!