Email marketing is one of the most cost-effective and low-hassle ways to connect with your customers and potential prospects.
It’s a great way to get in front of people interested in what you’re selling without wasting a lot of time or money. And while it might seem difficult at first glance, all you need is a basic understanding of copywriting and these ten killer tips.
#1 Use your personality
It can be hard to write about an industry as dull as accounting, but you don’t want to sound like some droning robot either. The more boring and monotonous you are, the less likely people will read what you have to say. But you also don’t want to be too crazy because it will push people away.
It would be best if you found the perfect balance between professional and friendly, or your audience will bounce in less than five seconds. And when you do decide to use humour, keep it subtle! Nobody likes a joke that falls flat.
Be sure to insert some personality into your emails, and you’ll be on your way to reaching and engaging with more people.
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#2 Earn the trust of your readers
When you do decide to use humour, keep it subtle! Nobody likes a joke that falls flat.
To earn the trust of your email subscribers, give them some tip-worthy content in your emails before pitching your products or services. Send them useful information about their industry and how they can benefit by having more of whatever they do. You’ll build up a list of people who are more inclined to buy from you each time you send out an email.
People will be much more likely to open your emails if they know that it’s going to be worth their time inside. They need some proof that what you have to offer is valuable, and then they’ll be much more likely to open your emails.
#3 Include a clear and direct call-to-action
Don’t beat around the bush when it comes to getting people to take action in your email marketing campaign! Tell people what you want them to do and ask for it directly. Instead of making them guess, spell out everything.
You’ll be much more likely to get the results you want if your call to action is clear and direct. Please don’t make people guess about what’s in it for them or how they can benefit.
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#4 Make sure content is simple, short, and straight to the point
Nobody wants to read a novel when they’re just trying to figure out if something is worth their time. Keep it short and sweet! The more complicated you make things, the less likely people will bother to read what you have to say.
Keep your content simple, short, and straight to the point so that you can get the biggest response possible when you publish.
Be specific so that it’s obvious what you want people to do.
For example, don’t write something like this: “Hi, I would love to tell you about an amazing new product that is going to change the way you do business.” Instead, write something more along the lines of “90% of people who use our products report a significant increase in sales within six months.”
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#5 Avoid spammy subject lines
Nobody wants to open an email with a super generic and boring subject line, so don’t bother trying. Spam filters are just waiting for something like “Check this out” or “Free stuff inside!” Or if you want to go with a generic subject line, at least make it something more specific like “Check out our new brand of printer paper!”
Spam filters are waiting for emails like these.
Writing spammy subject lines will do nothing but get your emails labelled as junk faster than you can say Spam! And while it might seem like a good idea to try and trick spam filters, all you’re doing is wasting your time.
Be specific so that it’s clear what they will find when they open your email.
#6 Don’t write too much!
Nobody wants to read an essay in their inbox — especially not with the number of promotional emails people receive daily. Make your point and make it fast! Get to the main idea of what you want to say, then get out.
Be sure to keep your content short and to the point so that people are more likely to read it all the way through.
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#7 Use images sparingly
Nobody likes downloading a bunch of images they don’t need. Keep your email design simple and use images only when you have to! If you must include an image, try using a service like Dropbox or WeTransfer to send it instead of attaching it directly to the message. This will help cut down on people not downloading all your information because they don’t want to download an image file.
Try using a service like WeTransfer to send files to include images in your email marketing campaigns.
If you want to put something in the email, create an interesting graphic representing your brand and distributing it through a free online service like Canva or Adobe Spark instead of attaching it directly to the message if it’s too big. This will be easier for people when they download your email and can still look professional!
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#8 Include helpful links that are easy to find
Nobody likes clicking through 10 pages to find what they’re looking for, so make it easy on them. Include simple links in your content that point people in the right direction if they need to check out your website for more information.
Include helpful links that point people toward valuable content you want them to see without forcing too much extra effort on their end.
#9 Keep it clear and easy to understand
You’re not writing a novel, and you’re communicating with real people, and they want to be able to understand your message at a glance. Keep your sentences and paragraphs short and use lots of bullet points so that people can scan through your information easily and quickly get what you’re trying to say.
Structure content in a way that makes it easy for people to understand the main idea.
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#10 Be yourself
Nobody wants to read a bunch of robotic dribbles that sounds like a marketing robot wrote it, so write with personality! Just don’t go crazy with the emojis and slang — you want your content to be professional and targeted.
Write in a way that uses your voice and is still appropriate for your brand.
Conclusion
Email marketing is one of the most effective ways to stay in touch with your customers and potential prospects. It’s a cost-effective, low-hassle way to get in front of people interested in your business without wasting a lot of time or money. And while it might seem difficult at first glance, all you need is a basic understanding of copywriting and these ten killer tips.
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