Do you know what the most powerful muscle in your body is? It’s not your arm or leg. Your voice! A persuasive voice can be used to motivate, entertain, educate, and so much more. The power of speech has been around since the beginning of time, and it remains one of our most influential resources today, which is why it should also be a resource for your business. Here are seven ways you can use your voice to promote your business.
1. Do Voice-Overs for Your Business
Voice-overs are typically used in the media and entertainment industry to promote products, but they can also be an effective tool for your business. For example, you could film yourself doing a voice-over of you introducing yourself and talking about what your business is about. Then upload it to YouTube, Vimeo or some other video-sharing platform. You could also use voice-overs as a way to introduce new products on your store/business website too.
2. Create Audio Content for Your Business
You may not realize it, but audio content is one of the best ways to engage and educate your target audience about whatever product/service you’re offering. For example, you could record a podcast or interview one of your experts in the industry to talk about what they know best. This is a great strategy for companies who offer educational products and services-like universities, etc… Not only does audio content allow you to expand your social media presence, but it’s also a great way to reach out to potential customers. Also, if you create educational content and promote it via social media, their friends might see what they’re sharing and be interested in your product/service.
3. Network with Your Voice (Via Social Media)
Your voice can serve as a powerful tool on various social media platforms, so you should take advantage of it! Aside from sharing your business with others, you should also participate in group discussions and ask questions. Not only do social media platforms allow you to reach out to potential customers, but they also allow you to network with others who share the same interests as you!
4. Participate in Webinars
If you’re not familiar with what a webinar is, it’s an online presentation where you have the opportunity to interact with people from all over the world. Not only does this provide exposure for your business, but it also allows you to generate leads and new customers too!
5. Speak at a Conference or Event
Speaking at a conference or event is a great way to generate brand awareness and engage with your target audience. If you’re able to create some buzz about your topic, there’s a chance that people may want to book you as a keynote speaker in the future, too (and pay good money for it!)
6. Create an Infomercial
An infomercial is a great way to reach out to your target audience and inform them about the benefits of using your product/service. This video doesn’t have to be used only on TV-you could also use it on YouTube, Vimeo or other video-sharing platforms too!
7. Record Audiobook(s)
If you have written a book that caters to your target audience, consider recording an audiobook version of it. You can post this on YouTube or other audio-sharing platforms too! Not only does this provide exposure for your business, but it also allows you to generate leads and new customers too!
The power of speech is one of our most influential resources, and it should also be a resource for your business. There are endless ways to use your voice to promote your business and generate leads and new customers! These seven ways, however, are just the beginning, so never stop experimenting with this powerful tool…it could serve as a great asset to your business!