What Really Influences a Google Ranking? The Top 15 Factors

Google is the most popular search engine on the internet, with over 90% of traffic. So what does that mean for your business? Well, some key factors will determine how well you show up in searches. Here’s an overview of those 15 important things:


#1. Keyword Research and Optimization:


You can’t just go around writing whatever you want with no research or optimization behind it. Your keywords need to be the most important part of your text, and all of your content needs to be centred around them. Google always goes for quality over quantity with their search results, so if you want to rank higher, remember that you need to produce high-quality and relevant content.


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#2. Website Loading Speed:


Google wants you to keep its users happy, which means your site needs to load fast! If your site takes more than 5 seconds to load, most people will bounce back and go elsewhere. Keep things fast and efficient with the right hosting service (more on that later).



#3. Links:


Links are a very important part of ranking high in Google. You can’t just have one or two links pointing to your site – you need backlinks from all over the internet, with different anchor text. Try and get as many sites as possible linking to you because this is a huge ranking factor.


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#4. Company Reputation and Authority:


Not only does your company need to appear reputable, but you also need to make sure that people know about it! If no one knows who you are, no one’s going to promote you or link back to you. Make sure to reach out and spread the word about your company.



#5. Site Design:


Your site needs to be beautiful and easy to use for people to let Google know that it’s a good page worth ranking high. Many web developers are SEO experts in their own right, so try asking them how you can do better with your site to get it ranking higher.



#6. The Number of Pages on your Site:


Google likes big and full of lots of information – but it also likes good, relevant content! Try not to go overboard when you’re building out your site because if there’s no one even coming to your pages, you won’t be ranking at all.


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#7. Social Media Profiles:


Social media is more important than ever – not just for spreading the word about your business but also to let Google know that people are looking for you. Make sure that every social network that you’re on has a link back to your site, and try to get more shares on all of your posts.



#8. Relevant Links to Your Site:


As stated before, you need other sites linking to you! But not just any random websites – Google wants relevant links. If you have a blog post about SEO, for example, try getting other websites talking about SEO to link back to you.


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#9. Mobile-Friendly Design:


Google is making this point big right now because it wants everyone to know that if your site isn’t mobile-friendly, it won’t show up high in searches! If someone’s searching on their phone for local services, for example, they want to be able to see your site easily.



#10. Page Loading Time:


Google doesn’t care about the actual time it takes for a page to load – but users do! If your website takes more than 5 seconds to load, most people will go somewhere else. Your site needs to be fast and efficient with the right hosting service.



#11. Mobile Page Loading Time:


As mentioned before, Google doesn’t care about how long it takes for a website to load – but your users do! Many people access the internet on their phones while they’re out and about, so make sure you get a mobile-friendly site with a fast server.



#12. Keyword Density:


The words that you use on your website matter – but not in an obvious way! It would be best to make sure that the keywords you want to rank for are present throughout all of your content, but without it being spammy. Research the right keyword density before writing anything out.


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#13. The Number of Internal Links to important Pages:


Google wants to know that you have good, relevant content on your site – so link to it! Linking from one page to another is a great way for Google to understand what kind of information you have.



#14. Layout:


The layout or structure of your site matters a lot to Google – which means it can also make or break your rankings! Make sure to keep the user in mind when you’re building out your website – keep everything organized and easy to find.



#15. Filtering by Country:


Do you have users all over the world? If so, make sure to adjust your website’s language and location settings! Google can tell if you’re targeting multiple locations with relevant language or local addresses.


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Google is constantly changing its algorithms for ranking, but these are 15 of the most important factors for SEO. Keep in mind that you also need good web design, trustworthy information, and relevant user experience; these are the top things people look for when they search on Google.