How to Use Copywriting to Get Clients the Easy Way

Creativity is not just for the gifted few. It’s a skill that anyone can learn.

You might have heard that only intelligent people are creative, but research has shown this isn’t true- once you get past an IQ of 120 (which is about average), intelligence and creativity are unrelated. That means even if you’re no smarter than most people, you still have the potential to wield amazing creative powers! But it doesn’t always come easy; we learn bad habits as we grow up, which crush our creative pathways in the brain. The good news is that all bad habits can be broken if we work at them– here are eight of the very worst ones which could be holding us back every day:

1. One-size-fits-all thinking;

2. Fear of failure;

3. Negative self-talk;

4. Perfectionism;

5. Focus on the negative;

6. Not taking enough risks;

7. Trying to control everything; and, finally:

8. The need for approval.

Here are eight of the very worst habits that could be holding you back.


How can I help? I’m a freelance copywriter here to share some great ways to use copywriting to get more clients and make your business better. First, it’s important to clarify that no one is born with the gift of writing. It’s a skill that you hone day by day. You can do this with your own copywriting or hire a professional to help you out with the process. If you’re looking for ways to improve your business communications, these are some great tips on how to use copywriting to get clients



Get Out of the Ruts That Are Keeping You Stuck


Not everyone is great at writing, but that doesn’t mean you can’t get better.


If your English isn’t perfect and you’re worried about what people will think when they read your copy, don’t be! Even if your grammar is better than most, you could still benefit from having a professional look at it. It’s surprising how much better you can make your writing with some help and polishing!


Is your writing great? That doesn’t mean that you’re done. There are plenty of ways to improve your copywriting and get more business – it just takes hard work and lots of practice.



You Need a ‘Why’, Not Just a How – Does Clarity Matter?


Clarity is one of the best ways you can use copywriting to help your business.


This is true if you’re writing for other people, but what about when you’re doing it for yourself? In this case, clarity isn’t just helpful; it’s vital. You need to know exactly what you want, or else your writing won’t achieve anything.


One of the best ways you can use copywriting for freelancers is to make sure you have a clear purpose in all that you do. If you’re not clear on what it is that you want, then neither will your audience.



Make Sure Your Tone of Voice Is Clear Too – Are You Using the Right Language?


You have a voice inside you that is your own, but it’s important to be aware of how you’re presenting this to others, or they might miss it.


For example, clients who are new to freelancing sometimes don’t realize that there’s a big difference between writing about your business and writing for it. It might seem like copywriting is just a way of saying what you want to say, but professional writers know how important it is to keep your language clean and free from jargon.


It’s not easy to use simple language when writing about your own business, but it’s important to keep things clear for your audience. If you don’t, they might not understand what you want them to do!



Make Sure Everything Has a Point – Are Your Words Helping You Get Clients?


Now that you have all of this interesting information at your fingertips, you need to ensure that it’s doing what we set out to do: helping you get clients the easy way.


Sometimes this means using words for more than just describing your product or service; sometimes, it’s about simply explaining something complex so that everyone can understand. If you’re not sure what I mean, take a look at this piece on how to use copywriting for freelancers. It’s an excellent example of the power that words can hold!


Once you have all of your thoughts and ideas down on paper, it’s important to make sure they’re useful. If you’re not using clear language and helping people understand what you want, then you’re not using copywriting right.



Don’t Go Overboard – How to Distinguish Between Copy and Content.


Yes, it’s important to be able to use words for more than just description. After all, that is what copywriting is for! But sometimes people go too far with this…


It might be interesting to talk at length about your product or service, but if you can’t keep people’s attention, then they won’t read it.


It’s one thing to write with clarity and purpose but another altogether to ramble on without saying anything of interest. If this sounds like something that might describe you, do yourself a favour and read this piece on using copywriting for freelancers.


You need to make sure that you’re communicating with your audience, not just describing what you do. More importantly, it would help if you made sure that the difference was clear. This is one of the most important rules in business: know your audience and give them what they want.



Create a ‘Call to Action’ – Are You Asking for the Sale?


The whole point of your writing is to get people to buy what you’re selling, so you must ask for the sale.


When I say “asking for the sale,” I don’t just mean trying to get people to sign up for your newsletter or follow you on social media. You need them to give you money!


It’s one thing to have a clear purpose, but another altogether to make sure that everyone understands what needs to happen next. If your writing isn’t directing the reader in any way, then it doesn’t know what it’s doing.


Understanding the difference between writing that sells and writing that describes is one of the most important lessons you can learn as a freelance copywriter. It might even get you your next client!



Be Consistent – Does Your Copywriting Follow a Pattern?


If you want to know how to use copywriting for freelancers, you need to ensure that everything has a consistent pattern.


In other words, you want your words and language to be using a single strategy that applies to the entire piece of writing. Again, a good way to learn this is by browsing copywriting pieces on Medium. I’ve picked this one for this post because it’s relatively easy to understand, and it does a great job of explaining the overall topic.


You can’t just change gears halfway through; you need to make sure that your writing keeps up with the same idea all the way through. If you don’t do this, your message will be harder to understand, and your readers will be more likely to lose interest.


When it comes to writing for freelancers, the most important thing is making sure that your words help without distracting from what you’re trying to communicate. Do this by using copywriting that follows a pattern and keeps things simple throughout.



Know Your Audience – Who Are You Communicating to?


It’s one thing to have a clear plan and another thing entirely to make sure that you target the right people.


If you want to use copywriting effectively for freelancers, you need to ensure that it’s a good fit for your audience. For example, this blog post is written for a specific audience that likes to learn about copywriting. You can see that it’s been well-received, and people are already sharing it with their followers.


The difference between having a clear plan and knowing your audience is an essential part of any business – from small businesses to freelancers. When you’re writing well, it’s easy to ensure that your audience knows exactly how they should act next.


Freelancers who use copywriting effectively know how important it is to be specific when writing about their own business. If you can do this, then you’ll find yourself with plenty of clients and money in your pocket.



Make Sure the Tone is Right – Are You Using the Right Voice?


The whole point of writing well and using copywriting examples is to create a voice that people will understand and enjoy.


While you don’t need to be flashy or use words that no one will understand, you need to make sure that you’re using the right tone. This article uses a very conversational tone, making it easier for freelancers (and other audiences) to understand and enjoy.


The best way to learn how copywriting works is by reading as much as possible. You can start with this blog post or search Medium for something more interesting to you.


This is one of the most important parts of learning how to use copywriting for freelancers because it helps people get engaged with what you’re trying to say. If someone isn’t interested in your writing or voice, then they won’t be willing to follow up with whatever it is that you’re saying next.



Be Direct – Are You Clear With Your Message?


I’ve said this before, but it’s important enough to warrant saying again: clarity is one of the most important parts of any business.


The best way to use copywriting examples is by making sure that your message is clear and easy for everyone to understand. Even if you’re the most skilled writer, it won’t make any difference if no one knows what you’re trying to do.


When you learn how to use copywriting, make sure that it’s a priority. This article discusses the importance of clarity about freelancers and other businesses. It’s a great example of writing that can easily be understood by anyone who reads it.


You might not feel comfortable with your writing right now, but here are some great tips that anyone can use.



Be Flexible – Does Your Writing Change Depending on the Audience?


One of the most common mistakes when it comes to copywriting is taking a one-size-fits-all approach. You need to make sure that your writing adapts depending on what you’re trying to say and who you’re trying to say it to.


This blog post is a great example of how flexibility can help your business grow. When you get everything right, it creates a more immersive experience for readers and helps them understand the message you want them to hear. It makes copywriting much easier.


The best freelancers know how to adapt their writing style according to the situation. Even if you’re learning, this is one of the most important things that you can do.



Be More Personal – Are You Adding Your Touch?


One of the best ways to use copywriting examples successfully is by adding your personal touch. This means that your writing should make it look like you’re talking to someone face-to-face.


This blog post does a wonderful job and goes into the importance of copywriting for freelancers in many different ways. It’s one of the best articles I’ve ever read about how freelancers can use copywriting to get clients the easy way.


The best advice that I have for anyone trying to learn how to use copywriting is by making sure that it feels personal. This article gets this right and helps readers understand why this is so important.





This blog post shows you how to use copywriting the right way. Being more conversational, clear, flexible, and personally makes it easier for freelancers to understand why doing this is so important.


You can start learning today by reading articles like this one that show you all these wonderful tips in just a few short paragraphs. It makes it much easier for freelancers to get the clients they want and need to survive and thrive!


The best piece of advice I can give is to make sure you read as much as possible about copywriting. It’s a staple in many successful businesses, so why not use it? If you’re tired of having a hard time getting clients, then use copywriting to help you get started.