The average website owner spends about $700 to $1,000 per month on advertising, and they could be spending only a fraction of that amount and get the same results if they took some time to learn how search engine optimization (SEO) works. SEO is the process of improving your site’s ranking in Google for relevant keywords. This will increase your organic traffic and improve your conversion rate since people are more likely to click on higher ranking sites than lower ones.
If you want to see real success with your business or blog, you should read this article with 26 ways to increase your organic search traffic. I’ll explain what SEO is, why it’s important, and show you how easily it can be done without breaking the bank!
1. Keyword Research
Keywords are the foundation for your organic activity. It’s impossible to optimize your site without knowing which keywords you should target. To find relevant keywords, start by building a list of potential keywords that you could include in your content, from brainstorming related topics, analyzing competitors, and running searches on Google Adwords or other keyword research tools.
2. Website Organization
Before you can add content to your site, it’s important that you organize the pages so that search engines understand how different pages relate to one another. Pages with similar topics should be organized into groups and linked accordingly. Knowing this concept will also help when structuring your URL so that page titles are relevant to specific keywords you want to rank for.
3. Content Building
Now that your website is properly organized, it’s time to add some content. If you’re unsure what type of content to create, look at the most popular topics in your field or ones that are still relevant but haven’t been covered much by your competitors. Create content that is useful to your audience and relevant to the keywords you selected. This will help users find your site when they search for related topics and increase your search ranking.
4. Link Building
Once you have some content on your site, now it’s time to start getting links pointing back towards it. These links are a strong signal to search engines about the topic of your site and the value behind it. This will significantly impact how well you rank in organic search results because websites with more authority generally rank higher.
5. Image Optimization
Images can be a great source for links back to your website, which is why you should always use them properly. For example, if you’re writing a blog post about making DIY candles, you should include images of finished ones throughout the article. This will improve user experience and help drive more organic traffic and increase your search ranking because people will be able to easily find relevant information related to the topic you cover.
6. Site Speed
Imagine going to a website that takes several minutes to load a page! Since Google has started using site speed as a ranking factor, you have no choice but to optimize your site, so it loads quickly. This is especially important for users on the go who want their information right away. Research shows that 47% of users will leave your site if it takes longer than 3 seconds to load!
7. Broken Links
Broken links are a significant source of website loss and unnecessary 404 errors, which can be easily avoided if you take the necessary precautions and check for these regularly. To maintain a clean link profile, start by checking existing content on your site as well as those linking back to you. If you find broken links, redirect them to point towards new pages instead and remove any spammy ones that may be used as doorway pages.
8. Mobile Optimization
Not only is mobile traffic growing rapidly, but Google already ranks sites lower that aren’t responsive or optimized for mobile devices just yet! There is no reason why you shouldn’t be taking advantage of this opportunity and optimizing your site for mobile traffic. Start by using a responsive web design that is easily visible on all devices and then optimizes content, so it displays well on the small screens of tablets, smartphones, etc.
9. Duplicate Content
It’s important that you don’t have any duplicate content on your website because Google considers it to indicate low quality. To avoid having duplicate content on your site, make sure that you’re not using similar descriptions or titles across different pages because search engines may think they are on the same page! It would help if you used heading tags properly throughout all content, so each page is clearly defined with unique values.
10. Grammar & Spelling Errors
Just like broken links, having a lot of grammar and spelling mistakes on your site makes you look unprofessional or even worse! If people notice these errors while reading your content, they may assume that it’s low quality and not worth their time…and they would be right! to avoid this, run your content through a grammar checking tool before publishing it to your blog or website.
11. Internal Links
Internal links are links pointing from one page of your site to another that can boost its ranking because search engines will see them as strong signals about the topic you cover! For example, if you have an article about making candles at home, you should link any related terms within that post, so Google knows what each word means about the whole…like this: DIY Candles – How To Make Candles At Home.
12. Content Backlinks
Content backlinks are links from external websites pointing towards yours, and they can increase your organic traffic significantly if done properly. The best way to get these is by creating useful content that other sites will want to link back to because it provides value. To make this process even easier, you can use a tool like BuzzStream, which allows you to file and track outreach requests to build relationships and find opportunities for backlinks.
13. Website Age
Since Google’s algorithm has changed since its initial release, the website age has become less important than ever before. This doesn’t mean that you should create a site today and neglect it; instead, be aware that new content isn’t guaranteed to rank well no matter what! If there are other sites around the same topic as yours with a more established history, then your rankings may not be as high as you’d like…but this can be overcome with SEO techniques.
14. Page Title Tags
As you probably know, the page title is one of the most important factors in search engine optimization because it’s what people see in their search results! This means that if your page titles are well optimized, then you’re already on the right track to success. To check whether or not this is an issue, use a free tool like SEMrush, which will show how Google sees them and whether they need to be improved before making any changes, so you don’t accidentally do more harm than good!
15. Internal Search Results
If your website has an internal search function that allows users to find certain content easily, then there are some things about it that you should know. First of all, the search results should be relevant to what your users are searching for, and it should also be easy to tell where each result is coming from as Google sees this as a strong signal. If these two things aren’t true, then you can use an SEO extension like Searchmetrics, which will show you how many clicks each result gets…and, more importantly, where they’re coming from!
16. Off-Page Signals
Off-page signals are factors that come from sources outside your website, such as social media sites and forums. However, they’re still valuable in determining how much authority your website has with Google’s algorithm. A good example of this would be if someone finds your site on Facebook or Twitter and then clicks over to see where it’s hosted…if they come from a high authority site, this will be counted as an off-page signal valuable to your organic rankings!
17. Keyword Consistency
Keywords are the foundation of SEO because Google uses to determine how valuable your content is on any given topic. A good way to keep track of them is by using something like Yoast, which will show you what keywords you’ve used so far and whether or not there are more effective ones that you could be used instead. If this isn’t done properly, it can hurt your standing in search results…so make sure everything is consistent!
The readability of your content is another important factor for search engines in determining how to rank it in organic results. This is most commonly measured by checking the Flesch Kincaid Reading Ease score, which looks at sentence length and word difficulty. If your site’s language isn’t easy to read, you may have SEO problems because people won’t want to waste their time trying to understand what they’re reading!
19. Authoritative Content
When it comes to ranking organically, Google takes a look at your social media profiles and external links as well…but more importantly, what you’ve got on your website! For example, if someone writes a guest post for you about a topic they’re an expert in and then they link to their site, they know what they’re talking about, which increases your authority in the search engine’s eyes. This is important for any website because, without high-quality content, you won’t be able to rank well!
20. Copy Content from Other Websites
One of the best ways to get more organic traffic from Google is by simply copying someone else’s content onto your website…because it means that people who already liked whatever site you took it from will see your site as a source of more valuable information and visit instead! The only thing you have to worry about is whether or not there are any legal issues with it or if you want to change anything before using it on your site.
21. Responsive Design
Responsive web design has become increasingly popular over the last few years, and this is because it gives users a much better browsing experience if they’re visiting from mobile devices. On top of making your website mobile-friendly, you can also use Google’s mobile-friendly test to see how it stacks up and whether or not you need to make any changes. This is a good way of keeping users happy who visit from their phone, and it will increase the amount of traffic coming in!
22. Add Google Analytics
Google Analytics is an extremely useful tool for determining which sources send the most organic traffic and what pages they’re coming from. You should add this code onto your website then read through the reports every few months to find out if there are any new sources to target…if so, spend more time creating content for them! The more data you have about where people come from and they like reading, the better!
23. Get Backlinks from Relevant Websites
Getting backlinks is an important part of SEO because Google uses to determine how much authority your website has on certain topics. For example, if you have a site about cars and you link out to another site that talks about the best engines…then people will trust your opinion more because you’ve used authoritative sources! This is why it’s so important to build links from relevant websites whenever possible…because it’ll take your rankings to the next level!
24. Location-Based Keywords
If you have a location-based business, then it means that certain keywords will lead you to more organic traffic than others. For example, if someone types in “pizza” into Google, you’re likely to get a higher volume of traffic if someone is looking for pizza near them. Because this isn’t possible with every site, it means that location-based keywords are extremely valuable!
25. High-Quality Content
Although many people believe that keyword density is the most important factor in SEO, the truth is that high-quality content will win out in the long term…because Google wants to show its users websites that have useful information rather than spammy sites filled with ads. The best way to make sure your website has quality content is by having it written by an expert who knows about your niche because this increases your chances of ranking higher.
26. Target Long-Tail Keywords
Long-tail keywords are phrases that have more than 3 words, and they’re a good way of getting much traffic coming into your website without worrying about competing with big brands. For example, if you have a blog about cats, it would be better to target long-tail keywords such as “how to stop my cat from scratching the furniture” rather than just going for something like “cats”. This is because lots of people use Google to look for this type of information!
As you can see, the twenty-six tactics we’ve covered are extremely powerful and will help you boost your organic traffic without too much effort. If any of these sounds like they’ll work for you, then make sure to write them down and start implementing them as soon as possible! The sooner you get started with these SEO tips, the more time your website has before its rankings drop in Google’s search engine results pages (SERPS). Whether it’s location-based keywords or long-tail ones…you should try to use all types of different strategies regularly so that people never know what’s coming next from your site. Make sure not to neglect any one tactic because this is how businesses stay ahead of their competition!