Writing financial services content can be difficult, especially if you aren’t sure what your audience wants to see. Luckily, there are several strategies you can use to make your financial services content marketing campaigns more successful. Here are eight tips that will help ensure that you produce content that’s useful and helps your business grow!
1) Define your audience
When it comes to marketing, you’re never dealing with a homogeneous group. There are subgroups within your audience, and as a writer for financial services content services, you know that you have to be sure your content is up-to-date and relevant when reaching out to each subset. Are you marketing towards Millennials? Create some posts about how they’re taking advantage of their 401(k) plans. Reach out to Baby Boomers by explaining what annuities are and why they should be purchasing them now.
2) Understand the current trends
In your industry, content marketing is almost a given. You see it everywhere in blogs, social media, and company websites. This means you have a pretty good idea of what your competition is doing or what they’re trying to do. Use that as a launching pad for building off current financial services content marketing trends.
3) Know how to make content interesting and relatable
There’s a reason why financial content is so boring. The industry has struggled to attract millennials, and plenty of evidence shows us how much they dislike banks and financial institutions. You’re not going to get millennial clients by publishing generic articles on how to build an investment portfolio— you need to think outside of the box! Banks haven’t attracted customers in their standard way doesn’t mean you can’t do it differently. Millennials love non-traditional content like infographics and data visuals, so maybe think about branching out from your whitepapers or guides and creating these types of resources instead. If you want your audience to remember your brand, give them something different than what they can find anywhere else online.
4) Use visual aids
No one person has all of your answers, but that doesn’t mean you can’t ask multiple people for help. Whether you’re using an interactive content marketing campaign to gather insight from industry experts or simply collecting feedback on a proposed strategy, it pays to get as many perspectives as possible. For example, suppose you want to know if consumers are receptive to targeted advertising in financial services content marketing campaigns. In addition to asking a few colleagues and staff members at your company, reach out to other companies in your industry and ask them if they would be willing to be interviewed on camera. If they say yes, start putting together a roster of potential interviewees who represent different generations and demographics to make sure you have someone relevant for each audience segment.
5) Integrate social media
If your company is starting, you should consider using financial services content marketing to connect with potential customers. Traditional forms of advertising can be expensive, but content marketing campaigns can help you build brand awareness and make more people aware of your business without breaking your budget. It’s also a great way to use social media positively for your business. When you’re trying to get customers, you must integrate social media into your campaigns. Even if you have an old-fashioned website that doesn’t take advantage of new technology, try to add social sharing buttons so that users can share any interesting articles they see on their networks.
6) Showcase multiple experts in a single blog post
By highlighting a variety of professionals on a single topic, financial content services inc was able to cover every angle of an issue. Readers may have seen individual posts from these experts in their feeds, but seeing all of them together gives readers a comprehensive view and insight into multiple perspectives. Multiple points of view can help you create richer content that more accurately represents your brand and provides value to your customers. Consumers can get their information fast with so many options for capturing data in bite-sized chunks, such as short videos and microblogs. But if you give them just another moment or two (or three), they might stick around longer. And who doesn’t want that?
7) Diversify your content sources
A financial content services inc (CFS) Brand Ambassador is part of a team that ensures your brand meets its business objectives. A single voice alone may not be able to cover all aspects of marketing adequately, and additional content creators will help build a more diverse platform of information delivery. CFS Brand Ambassadors are allowed to identify themselves as employees on their social media accounts or in any other way appropriate for their situation. Employees can also distribute content from other brands to adhere to company policies.
8) Incorporate video into your strategy
The most successful content marketing campaigns make use of video. HubSpot reports that using visual elements—like images and video—in your campaigns can increase conversion rates by up to 80%. It’s not surprising that in 2018 63% of marketers say they plan to create more videos for their marketing campaigns. But simply adding a few videos to your existing strategy won’t do much good. Financial services content marketing executives will succeed if they incorporate some of these tips into their campaigns. Doing so may help them improve conversion rates by 93%.
You’ve put a lot of time and effort into developing intense, engaging, and valuable content for your financial services company. Now it’s time to focus on how to reach potential customers when they are most likely to buy something from you. Fortunately, several strategies can help you boost your marketing efforts and make sure more people read your content, share it with others, and respond accordingly to your messages. First things first—start by making sure you have a firm grasp on what types of content marketing campaigns will work best for your industry: written articles and blog posts like this one or video lessons that talk about real-life scenarios? You should also find out where some of your audience members hang out online.