There are many things that people do when trying to market their business online. Some of these strategies work, some don’t. The following is a list of dos and don’ts for online content marketing:
Don’t use deceptive ads or bait-and-switch tactics; post relevant links to your site; avoid spamming people with annoying messages; make sure your website is mobile-ready; submit high-quality articles with embedded videos on the site. However, use social media to grow your following, embed videos on your site, and make sure you’re posting in the right places with good hashtags.
There’s no one size fits all approach when it comes to marketing any company through online content, but there are ways that you can use online content to help grow your business.
Now, let’s take a look at some of the dos and don’ts in online content marketing.
Don’t use deceptive ads or bait-and-switch tactics (When trying to get as much traffic as possible.)
As I stated earlier, there is no one size fits approach to any marketing campaign. The best way to invest your time and energy in promoting your business online is to find out what works for you.
These days, when it comes to online content and how people are using it, there’s no one perfect formula. However, if there were a magic formula for success with online content marketing, you would hear about everyone doing it because people love to talk about their successes.
We can go over some of the do’s and don’ts when it comes to online content marketing. However, if someone does decide that they want to use online content in a way where they’re trying to reach as many people as possible, some of the DON’TS may include:
Don’t use deceptive ads or bait-and-switch tactics. It’s misleading to use ads that say one thing, but when people click on them, they find out you’re selling something else, and it doesn’t match the ad. Deceptive Bait-and-switch tactics are also a NO-NO. For example, if you’re selling online courses and the sales page looks great, when people sign up, they find out that it doesn’t have anything to do with what was advertised. It will not help you build trust or get relevant links from reputable sites, which is essential for measuring how much traffic your page is getting.
Don’t post irrelevant links to your site. I get it; you are passionate about cats. But if people are looking for business advice and all they see on your website is cat pictures, then that’s what Google will index too, and it won’t do anything for your search engine results.
Don’t spam people with annoying messages. This means sending them unwanted promotional emails and avoiding any direct message spam, and only following people relevant to your audience or the topic at hand.
Do follow industry best practices when it comes to marketing your business online. Don’t miss out on social media and search engine optimization opportunities because you were too busy trying to be on every website under the sun.
Do submit high-quality articles with embedded videos on your site. This will improve your chances of getting relevant backlinks, which is important for building an online presence and optimizing search engines (SEO).
Don’t use spammy comments or posts that are just too self-promotional when trying to grow your following.
Some of the DON’TS when it comes to growing your social media following are:
Don’t spam people with annoying messages. There’s nothing worse than you scrolling down your stream on Twitter, and then all of a sudden, someone is following you, wanting you to visit their website or some other random message that doesn’t even make sense with the rest of your stream. That is what we call an “unfollow”.
Don’t post irrelevant links to your profile. This may work if you’re a blogger, but for most people, it’s not going to help build trust or get relevant links from reputable sites, which is essential for measuring how much traffic your page is getting.
Don’t use spammy comments or posts that are just too self-promotional. The last thing you want to do is sound obnoxious and put off your audience with every post you make. It’s okay to promote yourself but try not to overdo it. Of course, you can always go back and delete any offensive remarks if necessary as well.
Overall, what it all boils down to when it comes to online content marketing is that people looking for your product/service or a topic related to your niche will find you. No one likes finding out that the same article they’re reading on a website has been posted multiple times with different titles, so you don’t want to post multiple links or articles. The bottom line is if you’re not careful about what you’re posting online, it could hurt your reputation more than help it, which will ultimately affect the rankings and traffic to your website.
Don’ts: use deceptive ads or bait-and-switch tactics, spam people with annoying messages, post irrelevant links to your site.
Do’s: make sure your website is mobile-ready, use social media to grow your following, submit high-quality articles, embed videos on your site.
By adhering to the dos and don’ts, you can effectively market your business through online content. Thanks for reading!