If you ask, “Do I need video marketing for my business?” the answer is a resounding yes. Video is an incredible way to speak to your customers, engage with your audience, grow your content and reach more people. Using video marketing can help business owners just starting — heck, it’s still a massive help to businesses who’ve been around for years. But just how big of a help? Let’s look at the 12 benefits of video marketing that will grow your business.
1. It gives consumers what they want
Consumers want to be heard, which is why video has become a popular marketing tool. Instead of simply reading about your company, consumers want to see what makes you different. YouTube research shows that almost 70% of people trust video ads over text and display ads. When creating a video marketing strategy for your company, start by identifying your target audience and tailoring your messaging to their wants and needs. You can also learn from some of today’s top brands who have successfully used videos as part of their advertising campaigns with best practices, such as Taco Bell, Wendy’s, Vogue Magazine, SONY, Coca-Cola, etc.
2. It increases conversion rates
Another benefit of video marketing is that it increases conversion rates. When people watch videos, they focus on what they see and hear, unlike online text, which is quickly skimmed over. If you want more people to view your ads or website, you need a video marketing campaign to help convert more viewers into customers.
3. It builds trust with your audience
When we hear something, it’s easy to disregard it as a fluke or an exaggeration. But when we see what someone has to say, we automatically place more trust in them. There’s such a big difference between seeing a testimonial and reading one—watching someone talk about your business, product, or service builds trust, while reading something they wrote doesn’t have quite as much effect. This is where video marketing comes in: you get to show your audience what you do and how great it is and prove why it’s worth their money!
4. People are more likely to buy from you
Video content has been proven to increase sales. Video can also make you more money by increasing conversion rates or how likely someone will buy from you after watching your video. Studies have shown that consumers are 64% more likely to buy after watching a video ad, and 80% of users have purchased an item online after watching a branded video. Research shows viewers are 44% more likely to remember a product they’ve seen in a video than text-based ads, and 21% of them feel like they know a company better after seeing it on video than other types of advertisements (TextAdLove). These statistics show that consumers value videos as marketing tools and want their products sold entertainingly.
5. Visitors spend more time on your site and engage with your content
Data collected by HubSpot shows that consumers spend more time on websites with video than they do on sites without it. Sites with videos see a 20% increase in page views and a 28% increase in on-site time, which means customers are engaging more with your content. This ultimately translates to better leads for your business. According to HubSpot, videos improve click-through rates by 80%. In addition, people who watched a video about your business were 2x as likely to buy from you as those who didn’t watch one.
If you want to create videos online and improve engagement you can use InVideo. InVideo is a video editing software that gives you the ability to edit videos online. With the help of InVideo, you can create videos for Facebook, YouTube, Instagram, and other social media platforms.
6. You will improve your brand perception online
As mentioned earlier, video marketing is one of the most powerful ways to communicate with customers online because they can see, hear and feel a brand personally. You can portray your company culture and mission with video marketing by creating videos that feature employees talking about their experiences at work or even showing them in action. Your business can share these videos on social media platforms like Facebook, Twitter and LinkedIn for all to see. Video marketing is also an excellent way to tell a more detailed story about your products or services so potential customers can truly understand what you have to offer and why it’s different from other options available in their market space.
7. You’ll increase your social media reach
A video is worth more than a thousand words, so it’s one of the most popular ways to reach customers. It’s far easier to get people excited about your brand if they can see what you’re all about, and that excitement will translate into shares across social media platforms. People are more likely to watch your videos, tap on links embedded in them and learn more about you as a business. Using video marketing will increase your reach by attracting new followers who may not have been there before.
8. You can do it yourself (or at least get started without an agency’s help)
What’s great about video marketing is that you can get started at little or no cost. If you’re short on cash, start with what you have—your smartphone—and build from there. You can easily use your smartphone to record an intro video and post it to your website using an embed code. Or, if you don’t want to go through all that trouble, consider recording a series of videos for your top products or services (calls-to-action in between) and posting them on YouTube or Vimeo. If done right, these introductory videos will help you stand out from competitors and drive traffic back to your website.
9. Video can improve your SEO efforts and boost site traffic.
One of video marketing’s main benefits is an SEO boost. Videos rank higher on Google search pages than static text and images, so users will likely click on your video link before visiting any other content on your page, which gives you a higher chance of engagement, says Kristen Dombek in Entrepreneur. If people start watching videos with their smartphones, they might even get a bump in mobile traffic. The moral of the story: Use video marketing to improve your site’s SEO and increase its reach!
10. Use video to improve customer service efforts, especially with eCommerce businesses.
Video marketing can provide a ton of value to online businesses by helping them improve their customer service. Videos are an ideal medium for training new employees, making all the difference when you’re trying to streamline your hiring efforts. Videos can also help build trust and loyalty with customers who want quick solutions or want to learn more about your business. When you’re competing against Amazon and other giants in your industry, video is an easy way to show consumers why they should choose you over another company. It’s also worth noting that videos work well on mobile, so if someone is searching for a product on their phone or tablet, it’s probably best if they can find your video right away!
11. People love watching videos from their favorite brands, celebrities, and influencers.
While digital marketing, in general, is growing at a rapid pace, video marketing is one of its fastest-growing segments. According to reports from industry leaders such as LinkedIn and Cisco and surveys from Wistia and Vidyard, video has taken off with digital marketing professionals. It will only continue to grow in 2022. Why? People love watching videos from their favourite brands, celebrities, and influencers. A 2020 survey by L2 indicated that 56% of viewers would rather watch an explainer video than read text or even see images or photos. And let’s not forget that Facebook videos see 3X more organic reach than any other type of post on Facebook.
12. Video makes it easy to humanize your brand by bringing a face to it via the videos you produce.
The face of your brand is your marketing, and videos are a great way to humanize your brand and bring it to life. When you create videos, you can give people a behind-the-scenes look at your business. For example, if you run a dog walking service that hosts office parties, consider making a video featuring pictures of dogs who’ve been walked at previous company parties or pets belonging to staff members. Humanizing your brand allows people to feel closer to it and more likely to buy into it—its products and its purpose.
Video marketing is a cost-effective, targeted and highly efficient means of growing your business. In fact, for many businesses, it is vital to their growth and success. By taking advantage of all 12 benefits, we have discussed here today; you will be able to make sure that your video marketing campaign takes off precisely the way you want it to. Once you have reread through them, make sure that you consider how they can be applied to your business and any others who are looking to get started with video marketing. Finally, don’t forget that there are so many other ways in which video marketing can benefit your company aside from those outlined here today. It is a fantastic tool, so get out there and use it!