Companies want to improve their profits and boost sales. Although, that’s a hard thing to do without a wide range of tricks and tips available to you. But don’t worry, we’ve got you covered! You can get your hands on over 15 conversion-boosting techniques any website can use right now! Conversions rates, user experience, and revenue are all connected in the race for an improved website.
1. Straightforward Navigation
When designing a website, it’s crucial that users can easily navigate around the site. Easy navigation is one of the essential things for CRO because if users can’t find their way around your site, they’re likely to leave.
2. Make Your Contact Information Easy To Find
Make sure that your contact information (email address, phone number, or physical address) is straightforward to see on every page of your site so that people can reach out if they have any questions or concerns about your products and services.
3. On-Page Optimization
There is a lot that goes into on-page optimization. You will see this term used relatively often about improving your website’s conversion rate. Still, essentially it refers to the fact that certain factors on your website (as opposed to factors outside of it) can have a significant impact on how well you perform when someone visits your site. For example, ensuring you have good keywords in your title tags and meta descriptions can go a long way towards helping people find your site when they search for something using a search engine like Google.
4. Titles And Headings
When you write the title or heading of any piece of content, it should be clear and relevant. There are 8 benefits of using effective headings that you should know.
Much research has been done regarding the impact of titles and headings on the conversion process. For example, titles and headings are critical to the success of any landing page. Headings help increase click-through rates, improve user engagement, and drive website traffic.
The major types of web page elements include:
Heading tags ( H1 through H6), Dividers Page titles, Subtitles, Body copy.
It is essential to effectively use each type of page elements to create a successful web page. Below are several tips for implementing each aspect effectively.
5. Creating Value for Visitors
Creating value for visitors is all about identifying their pain points and then offering a solution to improve their experience. It’s about helping visitors achieve their goals by providing them with the information they need to make an informed decision.
The vital step in creating value for visitors is understanding what information your visitors are looking for when they come to your site. The next step is optimizing your website copy to answer the questions your potential customers want to be answered.
6. Focusing on the End Goal Section
There are many ways to improve your website conversion rates, but no perfect conversion recipe works for everyone. The best way to increase conversions is to focus on the end goal of each page and then test different elements to increase the percentage of visitors who take the desired action. A/B testing is a great way to do this because it allows you to test various factors on the same page. Testing elements of CTAs, form fields, background colors, and more will help you find which parts cause visitors to convert.
7. Landing Pages
Landing pages are a powerful way to convert visitors into customers. They have been around for years, but it seems that more and more entrepreneurs are using them to grow their businesses. Landing Pages have a direct effect on your conversion rates.
There is no shortcut to creating a remarkable landing page or learning to use it effectively. But hopefully, this article will give you some ideas on how you can make the best out of your landing pages today and help you get better at them over time.
8. Visual Appeal Section
Have you ever visited a website and immediately felt the urge to leave? If so, you’re not alone. Countless people are put off by poorly designed websites, which is why all businesses need to ensure their sites remain appealing. After all, the last thing you want is potential customers bouncing off your site like a rubber ball on concrete.
9. Customer Service & Support Section
Many people don’t realize the true gravity of support. They may think a good product is enough to bring in the customers, but they’re wrong. The truth is, without having adequate customer support and service section, your customers will have a bad experience with you no matter how great your product is. You need to be there for them when they need you.
But that’s not the only reason why customer service is essential. It’s also about building relationships, trust and loyalty too. Your customers will tell their friends about the excellent service they received from you, thus helping to boost your sales and popularity of your brand.
10. Email Marketing
Email marketing is a way of communicating with potential and current customers about your product or services. It’s also a way of promoting your business. When you regularly email your list of subscribers with interesting, informative, relevant information, they will be kept up-to-date with what’s going on in your business. They’ll feel valued, and they’ll want to see more of you!
11. newsletter, and autoresponders Section
Newsletters are the lifeblood of many businesses because they’re a great way to build customer relationships. You can share helpful information with your subscribers, plus advertise specials and promotions.
Autoresponders are used to send out pre-written emails when someone subscribes to your list or requests further information from you. Autoresponders can be used to send out promotional material and special offers to customers who have shown an interest in your products.
12. Promotions and Discounts Section
When it comes to getting more customers through your doors, there’s nothing better than a promotion or discount. Even if you have just one product, you can still offer customers multiple buying options. Here are some ideas for promotions and discounts that could work for you:
Free delivery – This is an excellent option if you regularly sell bulky goods or items that are difficult to get to the customer. Offering free delivery upfront will help increase sales and reduce customer complaints. If you’re using Amazon FBA, they also allow you to include a “free shipping” option on your product page, displaying a $0.00 price tag on any item that qualifies for free shipping (they do this by charging you $0.99 per item sold).
Gift with purchase – When done right, this tactic can boost profits while boosting your average order value at the same time. For example, when you buy two of our books, we throw in a third one FREE!
Buy 2 Get 1 Free – Arguably, one of the most popular and effective sales tactics on the web is buying 2 get 1 free. This is an easy way to get new customers on board and encourage returning customers to make another purchase from your website.
13. First Time Visitors Section
One of the best ways to get first-time visitors to convert is to have an outstanding welcome email. It should be personalized and include a call-to-action (CTA). Here’s what it should consist of:
Welcome Email for First-Time Visitors – The first-time visitors come to your site; you want them to feel welcomed. You need to send them a personalized email after their first visit for this to happen. Start with thanking them for visiting your site, then tell them about the products or services that are relevant to them, and include a CTA for the visitor to continue engaging with your brand.
Promote a Free Offer on Your Home Page – Once your visitor has taken the time to find what they are looking for, why not send them a free offer? Promote it on your homepage and other spots on your site like the “about” page or blog posts that relate directly to it. Make sure any free offer you promote is relevant and will help build trust with your new visitor. If they didn’t find what they were looking for, try sending them back by including related products or services in the email. This can help increase converting that first-time visitor into a loyal customer.
14. Trust and Credibility Section
This is the first step in a buying journey. People want to know that their site is legitimate and that their information is safe. Before people decide to even sign up for your service or buy your product, this takes place. If a website looks unprofessional, it will not instill faith in a customer.
The easiest way to instill trust and credibility is through your website design and layout. The colors you choose, the images used in the background, and even the font you use all contribute to the initial feeling of trust.
A website can also gain trust by adding social proof to pages, such as testimonials and reviews from previous customers. This works well on product pages, especially when paired with high-quality images of your product in action.
15. Add Conversion Tracking Section
With conversion tracking, you can monitor the effectiveness of your marketing efforts by seeing which channels and content are working for you. If you’re not tracking your conversion rate, you’re missing out on a huge opportunity to optimize your website for conversions.
How do you add conversion tracking to your website?
First, create a unique URL for each page and send traffic to that page.
Second, add a unique parameter or “g-clicks” to the end of the URL. This will tell Google Analytics which traffic source is responsible for that conversion.
Third, once you track all this information in Google Analytics, you can begin identifying patterns between the different traffic sources and how they affect conversions.
There are many different ways to generate traffic to your site creatively, but if you aren’t monitoring how well those efforts are converting, one channel may be getting more credit than it deserves.
By knowing exactly how much each channel contributes to your bottom line, you can make adjustments accordingly so that each channel plays its part in increasing overall revenue from your site.
Overall, online businesses want to gain more customers and boost sales. They want the process from advertising their products to the end of purchase to be as smooth and easy as possible. After all, why wouldn’t a company want to purchase a product that will improve its bottom line? The 15 conversion-boosting techniques we outlined above are a great starting point for any company that wishes to provide an enhanced user experience to potential buyers. We will continue to cover different aspects of website design and conversion rate optimization in the future, so stay tuned!