How do you market yourself as an expert writer? You use creativity and ingenuity, of course! The most successful people are those who find new ways to promote themselves, and that includes finding new ways to promote their writing skills and expertise. While traditional marketing methods like developing a business card and direct mail fliers may be effective, they’re not the only way to go about it. This article takes you through ten creative ways to market yourself as an expert writer to get your name out there.
1) Be an expert source for niche news.
Giving reporters an expert perspective is a great way to market yourself as a writer. This is also a great way to make connections and build relationships with reporters you’ll want to keep in touch with down the road. Many of them will keep you in mind when they come across content opportunities that fit your area of expertise. Do some research on reporters who write stories in your field, and reach out via Twitter or email with expert commentary. They might ask for more information or even quote you—and either way, you get exposure and credibility while creating new relationships. Once they know you, it’s easy to pitch original ideas.
2) Start writing about personal finance.
The easiest way to get started is by writing about a topic you’re passionate about. When you focus on what you love, it’s much easier to market yourself as an expert and gain visibility in your niche. If you have no idea where to start, let me help: Personal finance is one of today’s hottest topics for writers and has one of the biggest markets for content on all of the web. Everyone from established experts like Suze Orman to bloggers who just graduated from their MBA is creating articles, videos, and courses on managing money better. There’s not a single person I know who doesn’t want or need financial advice.
3) Apply to guest blogging opportunities.
Guest blogging is a great way to market yourself as an expert writer. First, you create original, high-quality content for another site. This proves that you’re capable of producing valuable content and establishes you as an authority in your niche. Once your guest post has been published, please send it to all your connections on social media and via email. Then, please link back to it from all your articles; create an internal linking structure so that every piece of content on your site points back to it.
4) Offer your services to local businesses.
One of my favourite ways to market myself as a freelance writer is by working with local businesses. It allows me to stay in my community and support other small businesses and gives me more than enough writing experience to demonstrate that I’m an expert content creator. If you haven’t had much luck marketing yourself as a content writer for larger companies, offer your services to local businesses instead. They may not be able to afford you full-time, but they can take advantage of your expertise on an as-needed basis. Plus, who knows what kind of doors could open for you after a few successful projects?
5) Record podcasts
Most people don’t have time to read long blogs (which is why they’re called long-form content). If you want your audience to see and hear your message instead of reading it, podcasting may be a better option. Instead of publishing blogs once or twice a week, use tools like Anchor or Audacity to record and publish quick podcasts that can be used as part of an overall marketing strategy. This can work well for news organizations that are looking for timely topics. Be sure to track how many listen your podcasts get; if they don’t perform well compared with other forms of content marketing you’re producing, try doing more traditional things like writing longer posts and producing videos.
6) Create a resource page
You can use various content-marketing methods to help you market yourself as an expert. One of these methods is a resource page, where you list all your credentials and include links to your work published in various magazines or websites. Every time you publish something new, you’ll want to update your resource page so that potential clients will be able to find it quickly. Another way to create a resource page is by adding a portfolio section on your website that contains examples of previous works and details about each piece. Adding such resources helps you promote yourself and allows people interested in hiring freelance writers in your niche area to take advantage of other people’s past experiences with working with others just like them.
7) Sell digital products on your blog
If you have a portfolio of published content or a reputation as an expert in your field, selling digital products on your site can be another great way to make money online. Set up an account on a central platform like Commission Junction, Share-A-Sale, Clickbank, or one of the many others out there. Selling digital products allows you to reach more customers and makes it possible to sell products at a higher price than physical products. You can find very profitable niches related to your expertise.
8) Share your knowledge with others on Quora.
You can make money on Quora by answering questions. You receive a payment if your answer is upvoted (yes, Quora works on a voting system). If you are an expert in your field, you can start writing answers and building authority. Every time someone clicks on your answer and gets value from it, they’ll be presented with other opportunities to learn more from you. Write about topics related to your area of expertise (you don’t have to be an expert at everything). So, for example, if you are a freelance writer, answer questions about freelance writing and content marketing, social media marketing, or whatever niche you happen to be in. They’ll know they can turn to you whenever someone needs a hand.
9) Build an email list
Email newsletters are still one of your best tools for building an audience and promoting content. While email clients have gotten better at blocking junk mail, a newsletter with compelling content will still be delivered straight to its subscribers’ inboxes without any barriers. Getting started is as simple as creating a MailChimp account (it’s free!) and using their tips to help you build a list of people who want to hear from you regularly. Add that all up, and you have a straightforward way to get more eyeballs on your content—and more leads in your sales funnel.
10) Develop relationships with influencers in your field.
Building relationships with influencers in your field is one of the most effective ways to market yourself as a writer. How does it work? It’s pretty simple. First, find an influencer that already has a significant following in your industry (you can do so by looking at their follower count and how long they’ve been writing). Second, think about what you can offer them for free—write a couple of guest posts or reach out to them about guest posting on their site.
To Sum Up:
In summary, there are many ways to market yourself as a writer. Create your portfolio online and use social media sites like Facebook and Twitter to start. Tweet helpful information about your niche or topic of expertise for people to find you. Online forums and discussion boards can be excellent ways to create connections with industry leaders who might lead to potential jobs. It’s never too late (or early) to get started; time is not on your side! Don’t waste another minute! Start using some of these tips today so that you’ll be successful when it comes time for you to stand out from other writers vying for attention.